McCarty DavidIn principle, for any search engine, including Google, the aspect of how certain resources are useful is very important. Here it will not be enough just to perform some actions for the robot, as it is necessary to make a meaningful analysis of the interests of the target audience, in some way adjust to it.
Promotion of the site in search engines should be carried out in accordance with the latest trends and technologies. Here the main thing is the use of adaptive layout of sites. This is the application due to the fact that users of personal computers have moved to portable devices such as smartphones and tablets. If we refer to statistics, then more than half of the requests are made specifically from smartphones. At the same time, every day this value is increasing. Now it is difficult to imagine a modern top website, if it does not have a mobile version. If it is missing, it can have a negative impact on the effectiveness of promotion. Here it does not matter how much effort, and most importantly funds, you will spend on this.
It is worth noting that the results in Google are more stable. If you are in the top 10 Google, you can guarantee yourself the preservation of the deserved place for some time, but it should be understood that it is quite difficult to gain the leading positions.
If you decide to do promotion in Google, you need to focus on videos here. This is because the corporation is working closely with YouTube. When a user enters a query, the first thing he opens the video, and then there are already common links.
