McCarty DavidAnother round of SEO development began in April 2015. Because of this, Timeweb technical support specialists face a daily barrage of questions about what factors have a direct impact on a site’s ranking in Google, Bing, Yahoo! and other search engines.
Peculiarities of website promotion today
Website promotion is a complex process, as a result of which:
- Increases the position of the resource in search engines;
- attract members of the target audience;
- Increases attendance;
- visitors convert into customers, consumers of goods or services;
- the popularity of the resource grows, increasing its reputation and brand value;
- The company looks more representative of the competitors.
All of the above contributes to the systematic development of the site and increase its profitability.
What actions need to be taken to achieve a positive effect? To design a competent development program for any resource, whether it’s an amateur blog, the site of a production company or an online store, requires a strategy, which is based on an understanding of what factors affect the state of the resource. They are divided into two large subsets: internal and external.
Internal factors include:
Usability of the site. Page loading speed, convenience and logic of navigation, the availability of maps, easy checkout, nice design has a positive impact on attendance, which is taken into account by search engines in issuing.
Quality of content. Unique text, photo and video materials, a variety of instructions and other useful information very much like search robots, so use materials from the network should be very carefully – it is better to spend more time, but to create your own information base.
Regular updates. The more frequent the site appear new articles, news reviews, the higher the loyalty of search engines.
Compliance with SEO requirements. The main thing here is the compliance of the website pages with search queries and user expectations. In addition, keywords in the right quantity should be contained not only in the body of the texts, but also in and <alt> tags (for images), in the meta tags, in the URL, in subheadings (<H1>, <H2>) and so on.<br /> Qualitatively executed programming part. The speed and accuracy of the resource directly depends on it.<br /> The presence of a mobile version of the site. Many users go online with mobile devices, functioning in a format different from PC, respectively, should take care of the comfort of this category of visitors.<br /> Relinking. Accurately designed transitions between internal pages of the site have a positive impact on the perception of search robots.<br /> Age of the site. The older the resource, the more it has a chance to get into the top.<br /> Also on the search results are influenced by the percentage of bounces (users return to the search after clicking on the site), dwell time, number of pages viewed, adding the site to bookmarks, feedback and other “behavioral” factors, which directly depend on how useful and convenient your site is for users.</p> <p>Among the external factors, the most important are:</p> <p>TrustRank (credibility of the site). The more authoritative resources with a high Page Rank (Google) refer to the site, the higher the credibility of search engines. Links from .edu and .gov sites are especially valuable, as are links from resources with similar content. Link exchange is also welcome.<br /> The presence of the site in specialized directories. The very presence here speaks of the high quality of the resource and favorably evaluated by search engines.<br /> Evaluation of the site visitors. The presence of a regular audience, links in social networks, consistently high attendance by thematic audience – one of the most important factors of confidence in search engines, so all the actions of the site owner should be aimed at attracting loyal users.</p>
