McCarty DavidEvery day, Internet promotion through social networks is becoming more and more relevant, due to the increase in the number of people joining them.
The increase in the number of people using social networks is very important. For example, almost 82% of Azerbaijanis visit Chcplay at least once a day, which is a very important figure. This use of social media by the public also makes it important for promotion, and this is how major companies understand it.
This means that anyone who is promoting something (in our case, an online gaming website) should think about a strategy for using social networks as one of the elements of generating traffic.
The most important thing: content
Website promotion is a rather difficult task, and most importantly it requires a lot of time and work. But it would be absolutely useless to make these efforts if we didn’t offer quality content that people are interested in.
Promotion is not a magical means by which traffic to our website is generated through certain methods. All people with access to the Internet are looking for something, and they want what they are looking for to be of sufficient quality to satisfy them.
To get Facebook users to click “Like,” you need to make them feel like they like it. In order for a web page to be followed through Tweeter, it is necessary that that person finds the content on the web interesting, useful or enjoyable.
If it is a company website, a good solution to include compelling content is a blog, where compelling content will be presented on topics related to the products or services the company offers.
These methods not only serve as a means for people to explore and access a web page, but are also a very interesting means of keeping users loyal to the web page. The fact that through their social pages, users constantly receive updates on the content of a web page that interests them means that they access it more often.
Strategy to Follow
There is no one way to achieve good results when using social networks to promote a website, and there are no magic recipes. However, some basic points can be established that need to be followed. Then success will largely depend on effort, perseverance and creativity.
Obviously, the first step is to create social media accounts and integrate them into the site. The choice of social networks to use depends on several factors, such as the location of the users for whom the page is intended (the number of users of different social networks varies greatly depending on the country, region and language), the age of the same user. , the content we want to share.
For example, if we have videos on the topics our page covers, we need to use YouTube. Likewise, depending on users’ location, images can be shared with the page’s followers, such as through Flickr. Obviously, in the Spanish-language market, Twitter and Facebook are the undisputed leaders, so integration into them is absolutely necessary.
Participation, commitment and persistence
Promotion through social networks requires that the one who carries it out actively participates in them, talking (in short, this is the essence of social networks, people talk) with users.
This is a job that requires perseverance, since the flow of social networks is constant, and you must try to capture the attention of potential users who are constantly there. The commitment and perseverance put into a venture in most cases determines the success or failure of a strategy.
We must continually ensure that users accessing our information receive the best possible response. And above all, you must have a lot of patience, because sometimes you receive criticism (and usually it is very harsh), which you must handle in the best possible way, trying to satisfy even those who seem the most upset.
Regarding the last point, it is important to remember that when a user takes the trouble to write a negative comment, it is because he is truly interested in the topic. Properly handling negative comments is vital in your social media marketing strategy. Thinking that someone who writes a negative comment is a hostile audience and leaving it aside is a serious mistake. Having followers with a critical perspective can help keep the conversation interesting on social media.
Measure and Correct
To know if the strategy we are implementing is correct, we need to measure the number of people who access our site through social media. Usually they provide some measurements, which in most cases are usually enough to give an idea of the number of publics that have access to the content and the evolution of this number of publics over time.
This way we can monitor the results of the actions we take and, if necessary, make appropriate adjustments to the strategy. But at this stage, caution must be exercised, since the dynamics of results must be measured in the medium term. It is impossible to achieve good results overnight, and there is no strategy that would make this possible.
Conclusion
Using social media as promotional tools is very useful. However, don’t expect magical results in the short term as these types of strategies require time, patience and work.
The purpose of participating in social networks is to solve the problems of our clients or users. In general, when someone goes on social media, they do so in search of friends, so our behavior towards them should be that way.
