McCarty DavidToday the market for the marketing promotion of Internet resources can offer several channels for attracting traffic and increasing the profitability of the site, which differ from each other in cost, time to reach the goal, final results and the long-term effect obtained. Besides the three main channels – SEO (Search Engine Optimization), SEA (Search Engines Advertising) and attracting customers through social platforms SMM (Social Media Marketing) – there are also auxiliary channels like Email marketing, viral marketing and so on.
Ideally for maximum effect several advertising vectors should be used simultaneously, but not every budget can afford it, so most often it is necessary to focus on one of the channels of promotion, involving the remaining ones, if necessary. As a basic channel, most experts recommend choosing SEO-promotion. Such advice has a clear rationale.
The main advantages of SEO-promotion
Long term .
Unlike most other channels, the effect of which disappears completely, or significantly weakened when the financial input, the results of SEO-promotion positively affect the position for months and years after the complete cessation of work on the site.
Increase of conversion
Search engine optimization not only allows you to attract additional customers to the site, but also increases the chances that they will take the targeted action, generating profits. The thing is that SEO services include a lot of work to improve the appearance of the Internet resource, its usability, functionality and even thematic appeal to the visitor. In addition, one of the components of SEO-promotion – technical optimization – makes the site more responsive and structurally correct.
Affordable cost
Compared with other types of online marketing, SEO promotion is much cheaper. For example, a single click on a highly competitive ad for contextual advertising costs the customer tens or even hundreds of rubles. At the same time, the cost per click for search engine optimization by traffic may be only 50 kopecks.
Improvement of brand awareness
The continued presence of the site on the top positions of search engines increases its reputation in the eyes of the target audience. This immediately affects the growth of confidence in the company and the percentage of conversion of visitors into buyers.
Of course, you can not list only the benefits of SEO, otherwise it becomes unclear why there are alternative promotion channels.
The main disadvantage of search engine promotion is the relatively high duration of work. A full-fledged professional website promotion requires at least three months, and for a new site requires even more time. And the second disadvantage, or rather a feature of SEO, is a serious correlation between the result and the skill level of the contractor. Unskilled actions or use of black optimization techniques can, instead of positive results, bring the opposite effect. Therefore, you should look for a promotion company competently, paying attention to portfolios and reviews on the Internet.
