McCarty DavidThe result of promoting the site depends entirely on how properly set its goals and objectives. A competent approach ensures the growth of traffic and conversion, and the wrong approach will lead to a waste of the budget.
Let us analyze the objectives of SEO promotion of the website
Promotion is aimed at raising positions of a resource in search engines. The number of visitors to the site, ie, the amount of traffic, directly depends on its position.
Sites that are on the second and subsequent pages of search results for the bulk of the queries almost do not receive an influx of traffic. In this regard, the main goal of SEO is to bring the site to the first page of the top 10 results for the maximum number of queries.
SEO objectives are aimed at:
attracting more traffic;
Retention of visitors on the site;
Raise the attendance of the target audience;
Increase in the number of requests.
The resource can be promoted in search engines according to two parameters:
Positions. You need to work through a specific part of the queries, focusing on landing pages with them. Create expert materials for them, and optimize for the right queries. In this case, the purpose of SEO promotion in the rising of these pages in the top 10 in extradition of the PS in order to get the target traffic.
Traffic. Semantics is worked out in great detail and promotion is all inquiries in the designated topic. The strategy is aimed at increasing the growth of traffic to the maximum values.
increase in position the goal of SEO promotion picture
In order to achieve the goal of SEO promotion, it is necessary to audit the website and usability, to identify and correct technical errors, to analyze competitors, to refine the site. It is necessary to collect a semantic kernel (SN), to make the structure of the resource. It is important to pay attention to the quality of content and the convenience of the resource for users.
For commercial companies, the aim of SEO promotion is sales and new clients. To determine the effectiveness of the work track such parameters:
calls and applications from the resource;
attendance from search engines;
Positions in search results for the target keywords.
Promotion results should be tracked regularly and evaluated in dynamics. Only in this way can you understand whether the goal of promoting your site in search engines is fully achieved.
It is important to understand that the goal is considered achieved not when the site reaches the top 10, but when the traffic and conversions are maximized as a result.
Setting SEO promotion goals
The main task of SEO is to increase the visibility of the website in search engines, that is, an increase in the number of impressions of the web resource in the output by thematic keywords. To fulfill it a whole complex of works should be done.
Competitor tracking
Forming a strategy and outlining the objectives of SEO, you need to find out who the main competitor in the niche, analyze the keywords by which they are promoted, the strengths of their usability, etc.
Collecting semantics
The greater the coverage of the SN, the greater the volume of traffic. You need to collect the maximum pool of queries in your topic, using special services: Google Keyword Planner, Serpstat and others. Then they should be distributed by pages depending on the purpose of users and remove trash requests.
Structure building
The website should have a tree-like structure so that link weight is evenly distributed to all pages and navigation is as easy as possible. This will also ensure the availability of landing pages for the keywords being promoted and a good study of the semantic core.
Technical optimization
Phase, aimed at improving the indexing of the site by search engines, the elimination of technical errors and vulnerabilities in the code.
Development of usability.
The task of SEO promotion includes work on usability. The site should load quickly, display correctly on different devices, to be convenient and intuitive. Users should see all the navigation elements, as well as buttons for targeted action – make a purchase, call, order feedback, subscribe, etc.
Filling the site with content
High-quality content affects not only site’s position in search engines, but also the level of conversion. The task of SEO optimization is to create content that will answer all the questions of users, inspire confidence and motivate a purchase.
External optimization
The purpose of external links is to form the authority and expertise of the resource in the eyes of search engines, improve positions, increase attendance and brand awareness.
